Content Management Systems (CMS)

To make that happen, we built our sites using a Content Management System (CMS), specifically, WordPress.

If you aren't a tech person, these terms can feel like pointless jargon. Here is a plain-English breakdown of what they mean for you and your business.

Think of a Content Management System as the backstage dashboard of your website.

Years ago, if you wanted to change a single sentence or swap out a photo on a website, you had to hire a developer to dig into lines of code. A CMS changes that by separating the website's design from the text and images.

Once your site is live, you can log into a secure dashboard and edit text, upload images, or publish a new blog post just like you would edit a basic Word document. The best part is that you don't need to know a single line of code to manage your own website.

There are hundreds of website platforms out there, but we build on WordPress for a few specific reasons that directly benefit our customers:

• You actually own your website: Some agencies built sites on proprietary, locked systems. If you ever want to stop working with them, you have to throw your website away and start over. WordPress is open-source and universally used. You own it completely. If you ever move on or need to hire an internal developer, any web professional in the world will know how to work on your site.
• It grows with your business: WordPress is incredibly flexible. We might start with a simple, clean website to showcase your services today, but if you want to add a full e-commerce store, a booking system, or a membership portal next year, we can do that without having to rebuild the site from scratch.
• It's built for Google: Out of the box, WordPress has clean, well-structured code that search engines love. This gives your business a much better head start when it comes to getting found online.

Access at Your Fingertips

Once we have finished building your website, we will hand over its credentials to you with your website. We will also take you through a tour of your new website's engine room and either provide you with a basic user manual or a training session, depending on the package you choose.